Asian Square consulting is a boutique consulting company based in Seoul, South Korea, and offers a variety of services such as :

-Internationalization (set up a branch or subsidiary in Asia, joint venture contracting, licensing and transfer of intellectual property ...)

-Negotiation and Contracting (preparation of internal and external negotiation strategies, mediation of disputes, documents drafting, coaching...)

-Business and Marketing Consulting (Marketing strategy formulation and implementation, foreign market education, product testing & localization...)


In addition, we also offer education and training services for companies and students in the following fields :

-Business Negotiation Training(Fundamental principles of negotiation, effective processes, winning strategies and tips derived from decades of experience)

​-Global Training(Cross-cultural communication, cultural characteristics of nationalities, low vs high context, academic insights through models : culture map, etc.)


Our team comprises of some of the foremost leading experts in the field of negotiation in Korea and comes from very diverse backgrounds. At Asian square we pride ourselves of understanding your perspective and your culture better than anyone else.


Our team


American lawyer and Professional trainer

Kim MinHo


Hwang moonyeon

Managing Partner

American lawyer 

Lee JongHo

Junior AssociatePartner

Start-up and Marketing specialist

Diallo Aly

Of counsel

Indonesian Lawyer


Junior Associate

Business strategy and Marketing specialist

Pierre Boisson

Saudaranta Tarigan

Boisson Pierre

Our Office

Located north of Gyeongbokgung palace, in close proximity to the Blue House (S. Korean president residence) in Seoul, South Korea, our main office is part of a modern building shared with architects, urbanism and design cabinets.


Asian Square

#201, 139 Jahamun-ro, Jongno-gu, Seoul Korea

Tel: 82-2-306-1416

Contacts :